The marketing and sales concept of fitness clubs often make or break their success. However, the exponential growth of the fitness industry and the advent of the smartphone age call for part of these concepts to be revisited. This is precisely where the 6th European Health & Fitness Forum (EHFF) kicks in with this year’s focal theme “Marketing & Sales in the Fitness Sector”.
The fitness market is now in its fifth wave of growth in terms of its economic lifecyle and we expect this stage to be characterised by rapid development of the fitness franchising sector.
The fitness industry offers an attractive venue for franchising. But why is this the case, and what are the things that entrepreneurs need to be on the lookout for?
Regardless of whether you are a studio operator, trainer, entrepreneur, physiotherapist or trainee, the new FIBO CAMPUS offers you a top-notch programme tailored to your individual requirements.